(SEO) is often divided into ethical and unethical practices. Black hat SEO refers to those practices generally thought of as cheating the system.
Black hat SEO can also refer to a consultant or specialist who uses unethical practices or sells deceptive techniques to others.

Note: This post is not to teach you something wrong but to make you aware about the Black Hat SEO process so that you can report the websites doing it.

Black-Hat SEO Tactics:

Keyword Stuffing
This is probably one of the most commonly abused forms of search engine spam. Essentially this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. In order to offset the fact that this text generally reads horribly it will often be placed at the bottom of a page and in a very small font size. An additional tactic that is often associated with this practice is hidden text which is commented on below.

Hidden Text
Hidden text is text that is set at the same color as the background or very close to it. While the major search engines can easily detect text set to the same color as a background some webmasters will try to get around it by creating an image file the same color as the text and setting the image file as the background. While undetectable at this time to the search engines this is blatant spam and websites using this tactic are usually quickly reported by competitors and the site blacklisted.

Cloaking
In short, cloaking is a method of presenting different information to the search engines than a human visitor would see. There are too many methods of cloaking to possibly list here and some of them are still undetectable by the search engines. That said, which methods still work and how long they will is rarely set-in-stone and like hidden text, when one of your competitors figures out what is being done (and don’t think they aren’t watching you if you’re holding one of the top search engine positions) they can and will report your site and it will get banned.

Doorway Pages
Doorway pages are pages added to a website solely to target a specific keyword phrase or phrases and provide little in the way of value to a visitor. Generally the content on these pages provide no information and the page is only there to promote a phrase in hopes that once a visitor lands there, that they will go to the homepage and continue on from there. Often to save time these pages are generated by software and added to a site automatically. This is a very dangerous practice. Not only are many of the methods of injecting doorway pages banned by the search engines but a quick report to the search engine of this practice and your website will simply disappear along with all the legitimate ranks you have attained with your genuine content pages.

Redirects
Redirecting, when used as a black-hat tactic, is most commonly brought in as a compliment to doorway pages. Because doorway pages generally have little or no substantial content, redirects are sometime applied to automatically move a visitor to a page with actual content such as the homepage of the site. As quickly as the search engines find ways of detecting such redirects, the spammers are uncovering ways around detection. That said, the search engines figure them out eventually and your site will be penalized. That or you’ll be reported by a competitor or a disgruntled searcher.

Duplicate Sites
A throwback tactic that rarely works these days. When affiliate programs became popular many webmasters would simply create a copy of the site they were promoting, tweak it a bit, and put it online in hopes that it would outrank the site it was promoting and capture their sales. As the search engines would ideally like to see unique content across all of their results this tactic was quickly banned and the search engines have methods for detecting and removing duplicate sites from their index. If the site is changed just enough to avoid automatic detection with hidden text or the such, you can once again be reported to the search engines and be banned that way.

Interlinking
As incoming links became more important for search engine positioning the practice of building multiple websites and linking them together to build the overall link popularity of them all became a common practice. This tactic is more difficult to detect than others when done “correctly” (we cannot give the method for “correct” interlinking here as it’s still undetectable at the time of this writing and we don’t want to provide a means to spam engines). This tactic is difficult to detect from a user standpoint unless you end up with multiple sites in the top positions on the search engines in which case it is likely that you will be reported.

Reporting Your Competitors
While this may seem a bit off, the practice of reporting competitors that you find using the tactics noted above or other search engine spam tactics is entirely legitimate and shouldn’t be considered at all unethical. When we take on search engine positioning clients this is always incorporated into our practices when applicable (which happily is not that often).

Thanks for Reading.

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Positive And Negative Techniques And Strategies Of Search Engine Optimization Companies

On-line businessmen may be baited quickly into some SEO salestalk if they are too eager for fast money. It’s wise for anyone to avoid that. Study things to avoid, strategies needed for higher page ranking, and the qualities of excellent SEO services.

Firstly, flooding your site with keywords is not advisable. Of course anybody would want to keep the traffic inside his or her website. But too many keywords might overwhelm your market. The strategic placement of keywords would do the trick.

Using plagiarized or ‘stolen’ content is another contributing factor to self-destruction. Potential clients are quick in smelling stale clichés, phrases, and monologues. A sure way of turning them off.

A group of websites using hyperlinks on their pages to keep the surfer within the group is called ‘link-farming’. Their goal is increased ranking in search engines. The long-term result of this strategy will not be good.

If your website is too complicated or if it sounds exclusive, then you have to expect a small clique of niche. It would be better to provide a website that’s easy to maneuver or manipulate. The better the quality of your site, the longer your visitors will stick around.

Let’s move to the positive. An easily navigable site with quality content will surely attract targeted visitors. Submitting quality articles to those who ask for it will also generate traffic. The more readers who read your articles, the more people will click on the link to your website.

Availing of the services of excellent SEO providers would hike the rankings of your web pages. Go for one that guarantees higher rankings and one that has an array of services. It should also be one that provides twenty-four hours a day customer service. Remember: you get what you pay for.

This post was submitted by poch peralta.

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Hello guys,

Today we are gonna talk about Using RSS Feeds For SEO, Lets Start..

RSS feeds seem to be the rage in search engine marketing, but I’m not sure that marketers are really maximizing the effectiveness of feeds. Typically, marketers and SEO folks take their feed and submit to one of hundreds of RSS feed portals or directories. While this activity does provide some SEO value, there’s quite a bit of duplicate content in that equation. I’ve found that it’s more effective to utilize a feed aggregator to create a more unique feed. For example, once you’ve submitted all your feeds, go to a feed aggregator and list all your feeds there. Also add feed content from other sources including Google News, Yahoo, etc. The aggregator then combines all those feeds into a single unique feed. The new aggregator feed can then be submitted to feed directories as a new feed.

Now, let’s take that methodology a step further. Instead of combining all your feeds or a single feed together, create a number of targeted feeds. For example, open three accounts at a feed aggregator site like www.friendfeed.com using separate e-mails and account names. In your first account, take your original feed and combine it with a keyword based feed from Google News. In your second account, take your feed and combine with a keyword based feed from Yahoo. Do the same for your third account, only use another news based feed provider. Now, you have three separate keyword based feeds that you can submit to each of the feed directories and increase your back links and SEO. This technique is highly effective for low competition keywords. I’ve been able to have multiple first page listings on Google for the same keyword. The trick is finding quality low competition keywords. Once you are ranking for a particular keyword or keyword combo, wash, rinse, and repeat.

This post was submitted by Brad.

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This is a Guest Post Written by Anirban Roy who owns a Webmaster Blog  crazylinks4free. Check his blog out if you need anything related to Webmaster niche.

Blogging is a craze these days. If you are one of those crazy guys remember one thing before you start your blogging journey – never use a so-called free domain for your blog. As a newbie if you search the net you will find several free domains. A few of them like .TK or .CO.NR are quite popular. You can fall for them easily especially for .TK as it is a top level domain. But remember they do not not give you any dns support. They will just redirect your old url, say urname.blogspot.com, to www.urname.tk .
If you are a novice you will not realize the difference at first. It will create a framed webpage & you original site body will not be indexed by search engine. Just the meta description & meta keywords will get indexed. Thus when people will search a topic search engines like Google cannot find it even if you have written it in your blog post. You will keep loosing your potential visitors & never ever will have a decent traffic.
So if you can, buy a domain or else, just use blogspot.com or wordpress.com extension for your free blogs. After all, blog is nothing but dynamic contents & if search engine users cannot find these post contents, what is the point for blogging?

Thanks,

Anirban Roy

This post was submitted by Anirban Roy.

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